| Ad Size | Max Size | Looping Limit | Rich Media |
| Leaderboard 728 x 90 | 20K/30K flash | 3 | Yes |
| Wide Skyscraper 160 x 600 | 30K | 3 | Yes |
| Wide Rectangle 300 x 250 | 20K/30K flash | 3 | Yes |
| Type | Lead Time | Comments |
| .jpg, .gif | 3 Days | 3 loop limit on animation. |
| 3rd Party Tags | 3 Days | We must have access to 3rd party reporting if we cannot track campaign performance. |
| HTML | 5 Days | Creatives can vary. HTML forms must use method=get; method=post not acceptable. |
| DHTML | 5 Days | As DHTML is not a fixed ad model, and it can be used to create anything, ads will be accepted on a case-by-case basis. |
| Flash | 5 Days | Must follow Macromedia’s tracking kit. |
| Large Polite Units | 5 Days | Size may vary, depending on type. |
| Interactive Banners | 5 Days | Interactive Banners are not fixed ad models. Ads will be accepted on a case-by-case basis. |
| On-Rollover or pre-expanded Expandable Units | We accept on-click expandable ads. |
| FUIs | No fake user interfaces or ads that mimic content will be accepted. |
| Flashing | Ads can animate, but they cannot flash repeatedly. |
| Non-user-initiated Sound | Sound has to be user initiated. |
| We accept various rich media vendor products including, Eyeblaster, Unicast, Pointroll, Klipmart, Eyewonder and Motif on a limited basis. Please discuss options with your Account Executive. |