Discover the Power Generation

Eons BOOM Media is your connection to the most powerful demographic – Baby Boomers. With more wealth and education than any other generation, the first "consumer generation" is now even more desirable. Their appetite to continuously "graduate" onto new things in their lives is reflected in their wide-spread adoption of the Internet as a indispensable tool to enhance their lives. According to eMarketer (Nov '08), Boomers make up the largest group of internet users. Let Eons BOOM Media connect you with these active consumers as they go online to chase their passions, manage daily life, and find relevant information to make the best decisions.

Health, Wealth and Appetite to Consume

• Boomers control 67% of the nation's wealth¹
• Boomers spend almost $2 Trillion on goods & services each year¹
• 50+ adults spend an average of $7 billion online annually²

Deeply Engaged Online

• Technology adoption for Boomers has accelerated in the past 10 years³
• Boomers are similar to Millennials on the Internet – using it for the same types of activities online^{3, 1}
• 78% make online purchases showing similar e-commerce behavior to Millennials¹

Highly Influential Among Peers

• Online participation in social networking by Senior users has just sparked…27.4 million people age 55 and over engaged in social networking in July, up from 16 million one year ago⁴
• 96% participate in word-of-mouth or viral marketing by passing a product or service information on to friends⁵
• Among internet users 50+ who are members of online communities, 58% log in to their online community daily or several times a day, compared with 47% of members under 20.³

This is Just the Beginning…

Their time has come. Baby Boomers are involved, engaged, and online, and Eons BOOM Media is the preeminent resource for reaching them with:

• The strength and established network of eons.com
• 4000+ passionate groups; a community of actively involved users
• A definitive base of Fortune 500 premium advertisers
• Proven executive leadership and world-class partners

Meet them where their passions lie and their interests soar.