Publisher FAQs.
Are there any costs to joining Eons BOOM Media as a publisher?
No. Participating in our network of carefully-selected, quality publishers who cater to the Boomer audience is free! You just have to meet our membership requirements.
What are your minimum eligibility requirements for publishers who seek to partner with Eons BOOM Media?
To apply for inclusion as a publisher, your site should primarily serve adults ages 45-65 (approximately 50% or more of your reach should comprise this audience). While we generally seek sites with greater than 50,000 monthly unique visitors, there are certainly exceptions so please feel free to submit an inquiry for consideration. You’ll need to include display ads on your site. For more information about the ad unit sizes we require, check out our ad specifications page.
Why should I join the Eons BOOM Media network?
Eons works with top tier, national advertisers targeting Boomers to bring quality, relevant ads to your site, from standard ad units to highly-customized campaigns. That means more opportunities to monetize your traffic and positive exposure for your brand as you align with market leaders. We provide full service ad operations, reporting and billing support so you can focus on what you do best and leave the selling and reporting to us. The satisfaction of our publishers is key, so we assign an Eons BOOM Media specialist to each participant to answer questions and develop a long-term, successful relationship.
Are there promotional opportunities for my site in the network?
Our network offers a special program in which creative for each publisher is rotated across the network, thereby enabling all participants to gain visibility on other boomer-centric sites. Further, our network is transparent so we promote each and every site in our materials and discussions with advertisers. Your inclusion in Eons BOOM Media materials and website will provide greater awareness of your brand and offerings.
Further, publishers seeking to generate more traffic and community engagement can leverage the eons.com community platform to create Sponsored Groups and Branded Games. These interactive tools, housed on eons.com, enable you to extend your real estate and generate incremental revenue, while gaining the attention of Eons' 800,000+ registered Boomers.
What other sites are in the network?
Our network is comprised of quality sites across a variety of lifestyle categories (e.g., travel, health, hobbies, greetings, retirement, etc) that cater to a Baby Boomer audience. To see Eons growing list of publisher partners, please visit our publisher directory.
Will I have access to reports?
Eons will provide you with a login to our ad server so you can access updates and reports 24/7. You’ll be able to easily view campaign delivery, fill rate, revenue reports and more at your convenience, plus we’ll send you monthly reports.
Do you use flash?
As flash is now an industry standard, Eons BOOM Media offers advertisers the opportunity to reach publisher audiences through flash and rich media advertisements. However, Eons BOOM Media employs stringent specifications which require that any intrusive ad content must be initiated on click. We also make sure that file sizes for individual advertisements are under 30K.
What advertising formats do you use?
We serve flash, .jpg/.gif, and html redirects in the following standard IAB sizes: 160x600, 728x90 and 300x250.
What does it mean to be an "exclusive ad partner"?
As a monetization partner to publishers, Eons seeks to represent 100% of IAB standard display advertising inventory in the following ad sizes: 728x90, 160x600 and 300x250. Eons then shares revenue generated on all units. We do not consider non-standard ad units such as small buttons, text-based ads or affiliate links to be part of this exclusivity. At a minimum, Eons prefers two standard IAB ad units per page to be considered for an exclusive partnership.
What if I currently have sponsors or partnerships committed to my IAB ad units?
If you already have a third party commitment to your standard IAB units, it is possible for us to discuss non-exclusive agreements.
Will I be able to remove/block ads that I deem inappropriate?
Eons will remove any advertisements which are deemed inappropriate within 1 business day.
Does Eons BOOM Media collect personally identifiable information about the users who view advertisements on my website(s) through their ad serving process?
No personally identifiable information is used for ad serving. Any information used for targeting is based on aggregate data; never on user specific data.
Can I select which advertisers run campaigns on my site?
Publishers in our network can request within reason to remove advertising on their site.
Have additional questions?
Please contact us.
Advertiser FAQs.
What type of targeting do you have?
Our transparent network allows site targeting, page/section targeting, content channel targeting as well as geo-, behavioral, demographic and contextual targeting. Our lifestyle categories allow you to easily target your advertising to appear beside Health, Finance, Travel, Relationship/Family, and other content.
What percentage of your uniques are really Baby Boomers?
70% of our uniques are over the age of 45. We index at 191 for users aged 50+.
What ad serving technologies do you use?
We use DART for publishers with an overlay of Collective AMP technology to facilitate best of breed targeting and reporting.
Do you accept Rich Media?
We accept all major Rich Media vendors, but are stringent about limiting intrusive advertising. Most in-banner executions are fine. Out of banner executions are assessed on a case-by-case basis. View our ad specifications for further details.
Do you buy impressions from other sites on a campaign-by-campaign basis, or do you have persistent tags on your publisher sites to facilitate accurate forecasting?
Unlike many other boutique networks, we do not work as an inventory broker. The publishers in our network run our ad tags and we assess inventory based on those tags rather than buying as needed from publishers. This means that we can accurately assess our inventory to ensure delivery of your campaigns and can access historical data to assess projected performance.